Hoyt family unveils major resort upgrades in New Hampshire

King Pine Ski Resort, Purity Spring Resort and Danforth Bay Camping & RV Resort are set for new investments, leadership changes and amenities as the Hoyt family moves its 115-year business into a new phase in Madison, New Hampshire. The plan includes a new base lodge, expanded trails, room renovations and new event space.

Why it matters: - The Hoyt family is investing in three longtime New Hampshire resorts as it prepares the business for its next century. - The changes are meant to improve the guest experience while preserving the character of King Pine Ski Resort, Purity Spring Resort and Danforth Bay Camping & RV Resort. - The resorts are central to a 115-year-old family business in Madison and the Mount Washington Valley.

What happened: - The Hoyt family announced new leadership roles for Ali Hoyt and Paul J. Morra across its hospitality businesses. - The family said the new Managing Partner structure combines fifth-generation leadership with outside creative and hospitality expertise. - The portfolio includes King Pine Ski Resort, Purity Spring Resort, Danforth Bay Camping & RV Resort and Tohkomeupog Summer Camp for Boys. - The announcement was made in Madison, New Hampshire, on Nov. 5, 2026.

The details: - Paul J. Morra becomes Managing Partner of Development, Design and Brand. - Morra will oversee capital planning, master planning and brand development across the properties. - Morra has family ties to the region and began attending Tohkomeupog at age 11. - Morra has called Madison home for decades and also keeps a primary residence in Malibu, California. - Morra founded Swift River Productions and has worked with Microsoft, Adidas, the NFL and Wynn Resorts. - Morra and his brother Kevin won a Cannes Gold Lion in 2017 for Cigna’s “TV Doctors of America” campaign. - At King Pine, expanded trails and a new base lodge with live music and event space are targeted for completion by 2030. - This winter, King Pine guests will see new family après ski experiences, upgraded snowmaking, a refreshed tavern, new guest lockers and updated trail signage. - King Pine is also joining the Indy Pass as a full member this year. - The Inn at Purity Spring Resort already got a fall renovation with landscaping, fencing, signage and exterior paint updates. - Purity Spring also plans a multimillion-dollar guest room renovation. - Traditions, the resort’s restaurant, is scheduled for an interior renovation next year. - The family also said planned investments include new live music and event spaces across the businesses.

Between the lines: - The move signals a generational handoff, with Ali Hoyt stepping into a larger public role after her father, Bob Hoyt, died in 2020. - The family is pairing long-tenured insiders with Morra, whose background suggests a stronger push on design, branding and capital projects. - The emphasis on data, market insights and guest amenities suggests the resorts want to modernize without losing their legacy appeal. - The portfolio approach also shows the Hoyt family is treating the properties as connected brands rather than isolated businesses.

What's next: - King Pine’s larger projects are expected to unfold through 2030. - Purity Spring’s room renovations and Traditions dining-room update are planned for the coming year. - Ali Hoyt will focus on hospitality and strategy across the resorts. - Morra will lead development, design and brand across the Hoyt family businesses. - Guests can find more information at Purity Spring Resort, King Pine Ski Resort, Danforth Bay Camping & RV Resort and Tohkomeupog Summer Camp for Boys.

The bottom line: - The Hoyt family is betting that fresh leadership and major capital upgrades will keep its century-old resorts competitive for the next generation.